These oft-forgotten sneakers are back, and look cooler than ever.
In 1998, Nike was riding high off the massive success of its Air Max 97 and Air Jordan 12 sneakers. The former became an overnight favorite amongst 1.0 sneakerheads; the latter MJ wore in 1997 while winning his fifth NBA title (including that game he played while trying not to ralph all over Scottie Pippen’s jersey). But then came the Air Max 98. In the face of high expectations for the next edition of the shoe, Nike…kind of put up a brick. The 98s weren’t outright hated, but were criticized for looking too similar to the 97, despite their fresh new colorways. As a result, the 98s became one of Nike’s few “forgotten” Air Max sneakers.
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January 25, 2018